If you’re a social media marketer, you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million.
Don’t hit the panic button just yet – you can still gather the Twitter data you need (tweets, impressions, share of posts and demographics) to inform your social media campaigns using these top 3 alternate tools.
1. KeyholeKeyhole is a social media analytics tool that analyzes posts on both Twitter and Instagram. Not only does the tool give you top line metrics such as posts, impressions and reach, it also give more in depth analysis; demographics, share of posts, geolocation and an advanced influencer filtering table.What separates Keyhole from the rest of the tools is, just like Topsy, you do not need to log in or connect your Twitter account in order to perform searches. Keyhole provides a sample of data for free, up to a week of data from Twitter.
Tweetreach is another alternative to Topsy; they also provide top line metrics such as impressions, number of posts, and share of posts. They allow tracking on other platforms but that requires a separate product. Tweetreach provides report-ready analytics and real-time monitoring of tweets. The free Tweet reach search returns 100 free tweets that can be downloaded in a snapshot report.
3. Tweet Binder
TweetBinder is another great tool for tracking Tweets on Twitter. They specialize in organizing Tweets and displaying them on a beautiful wall; their product is more suitable for events and their pricing page reflects that. Their tool also requires you to sign up with your Twitter account before allowing you to search for data. Their real-time tracking allows you to track up to 25,000 tweets per month and they provide excel and pdf reports.
TweetBinder has a 300 tweets limit for their free reports.